The fund practices value investment style and invests in large cap companies that meet strict environmental, social, governance and Islamic principles.
The investment process eliminates companies engaged in weapons manufacturing, tobacco, alcohol, gambling and fossil fuel extraction. Then with the additional criteria of Islamic principles, the list is narrowed.
Portfolio is diversified across 30 emerging markets in large cap companies with strong balance sheets, earnings track record and management strength. The fund prefers to hold investments for long term and avoid companies that pay interest.